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The Rainy Day Experiment & The Importance of Survey Question Order
It’s a rare rainy day in Boulder, CO which reminds me of one of my favorite psychology experiments. Back in 1983 Norbert Schwarz and Gerald Clore published a study examining how mood relates to more...
View ArticleSurveyGizmo: The Case Study (Installment 1)
Why Survey? There are many reasons to collect data. You might want to gather information about target segments (market research). You might want to test some ideas before launching a new product or...
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SurveyGizmo Case Study: Segmentation (Installment 2)
Break out your notebooks and no. 2 pencils, because, in marketing class, this exercise is what we refer to as segmentation. For our second installment in the SurveyGizmo Case Study, we’re going to walk...
View ArticleSurveyGizmo Case Study: Take Advantage of Data You Already Have (Installment 3)
In the last installment we looked at ways to anticipate inferred differences through segmentation. But sometimes group differences are more explicit. For example, account levels are a natural grouping...
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